Privacy policy

Personal data

In order to provide you with the Data and for license management purposes certain technical information such as mobile network and country codes, language, time zone, timestamp, device serial number, client ID, your email address and mobile subscription number, location information related to the mobile network and wireless local area network (“WLAN”) as well as information about your transactions with RoadPilot or its authorised third party resellers, may be processed by RoadPilot.

Anonymity

When using some features of the RoadPilot product, application or associated data, (for example when you request a Data download), the location and other information pertaining to your requests may be processed by RoadPilot to serve you with the right content. This information is processed in an anonymous manner. It may also be used to improve the Data (for example to provide you with more relevant content).

How RoadPilot uses your personal data

When you use the Data, the RoadPilot product and/or application stores certain information in the device (including but not limited to direction, speed, location accuracy of the positioning and time, mobile network and WLAN data related to location). This information will be sent to RoadPilot and is used to improve the accuracy of the Data its associated application and for creating related new services. The information is sent via your service provider’s network when you use the Data online. When you are using the Data offline, the information is stored in the device and will be sent when you connect your device via the RoadPilot server or the servers authorised resellers or similar tools. After the information is sent it may be deleted from the device. The information is processed without identifying you personally. This feature will be disabled in certain countries. The RoadPilot product and/or application may include a statistics module in order for RoadPilot to better understand the use of specific features. When you use the RoadPilot product or application or Data, the statistics module will collect and store information which includes details about device and software attributes such as device model, operator codes, software versions, and other details as well as high-level information on usage statistics. As long as you use the service offline, the information will be stored in the device. When the RoadPilot product or application is connected via your service provider’s network or over a local area network (fixed LAN or WLAN) the information will be sent to RoadPilot. Once the information is sent it may be deleted from the device. The information is then analysed, aggregated and used in a statistical and non-personal manner and will not be used to identify you personally. This analysis may involve combining the information with other data RoadPilot collected as part of your use of the RoadPilot product or application or Data. No specific location-sensitive usage information or specific content of usage such as search queries will be collected with this statistics module. Certain services may allow you to share your personal information with other users of the service or with other services and their users. Please familiarise yourself with the privacy practices of your service providers and use appropriate consideration before disclosing your location data to others.

Marketing

We may use your personal data to communicate with you, for example to send you critical alerts and other such notices relating to our products and/or services and to contact you for consumer care related purposes.

We may use your personal data to personalise our offering and to provide you with more relevant services, for example, to make recommendations and to display customised content and advertising in our services. This may include displaying RoadPilot and third party content. We may use your personal data for direct marketing or research purposes, for example, to conduct market research and we may, in accordance with applicable law, contact you to inform you of new products, services or promotions we may offer. Your personal data will NOT be shared with third parties for their marketing purposes.

You may at any time opt out of direct marketing by ROADPILOT by sending an email to: optout@roadpilot.com

International transfers of personal data

Our products and services may be provided using resources and servers located in various countries around the world. Therefore your personal data may be transferred across international borders outside the country where you use our services, including to countries outside the European Economic Area (EEA) that do not have laws providing specific protection for personal data or that have different legal rules on data protection, for example, the United States of America. In such cases we take steps to ensure that there is a legal basis for such a transfer and that adequate protection for your personal data is provided as required by applicable law, for example, by using standard agreements approved by relevant authorities (where necessary) and by requiring the use of other appropriate technical and organisational information security measures.

Integrity and retention of personal data and information

Privacy and security are key considerations in the creation and delivery of our products and services. We have assigned specific responsibilities to address privacy and security related matters. We enforce our internal policies and guidelines through an appropriate selection of activities, including proactive and reactive risk management, security engineering, training and assessments. We take appropriate steps to address online security, physical security, risk of data loss and other such risks taking into consideration the risk represented by the processing and the nature of the data being protected. Also, we limit access to our data bases containing personal data to authorised persons having a justified need to access such information.

We will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Registered Office Address:
RoadPilot Ltd
43 Riverside 2
Sir Thomas Longley Road
Rochester, Kent
ME2 4DP
United Kingdom

UK registration no: 3914299
VAT number: 756591394

Last updated: March 2012